Client Project:

Blackwolf Workout.

I was approached by MoreNIche to create the brand collateral for BlackWolf, a sports nutrition brand client of theirs. I don't know a lot about working out, but I know how to create a confrontational brand.

The client thought that neither of these initial concepts was confrontational enough.

Confrontation is something most people try to avoid, but I've found a certain belligerence to be a useful thing as a business owner, and as a creative. This branding had to stand its ground and look you straight in the eye - something the first 2 concepts (as well made as they were) just didn't do.

As well as the brand collateral, I was involved in the design of labels, fact sheets (translated into multiple languages) and the website.