Client Project:

Fit Property.

Fit Property was an up-and-coming student lettings company who needed a brand that was a bit more refined, but would also stand out from the bright primary coloured competition in their home city.

I took a direction that was distinct and different from the brands other SLCs were taking at the time - lots of reds and oranges with bright, splashy graphics - and went for something a bit more refined, without being too highbrow, but with room for a little fun. Can you see the house?

The logo actually ended up being included in Taschen's Logo Design 3 book, which was nice.

I had another logo included, too. No voucher copies, though - I had to buy my own!

I am published.