Below, you’ll find my brand design work, focusing on clarity, character, and adaptability. Each logo is, understandably, designed to reflect the business it represents, ensuring a strong, consistent identity across all touchpoints.
Have a look through the examples to see how I’ve developed logos and visual identities that (hopefully) stand the test of time. Strong branding does more than look good; it helps businesses communicate who they are at a glance.
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Meet Magento UK 2025.
JH brought me back for 2025's conference and to build on the success of 2024's branding. I took things up a notch.
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Meet Magento UK 2024.
Clean, adaptable branding for Meet Magento UK 2024 that balanced clarity with character. Designed to scale seamlessly across digital, print, and in-person moments.
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Nimbus.
A complete brand overhaul for Nimbus, redefining their identity in the SaaS market. From logo to website, this transformation made them stand out in a crowded industry.
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Philip von Nell.
A bespoke eCommerce site for Philip von Nell Wines, crafted to showcase fine wines with a seamless, mobile-first shopping experience using ExpressionEngine and Stripe.
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pug.js.
I designed the logo for pug.js, an HTML templating language, as a way to give back to the tech community. Read about the process behind the brand’s creation.
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Blue Eye Aviation.
The Blue Eye Aviation logo captures the thrill of flight with a Tiger Moth-inspired design, balancing movement and elegance. Read about the creative process behind it.
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Emma's Artisan Bakery.
A rebellious brand for a punk bakery in Liverpool. Inspired by tattoos and subtle symbolism, this logo blends bold design with a handcrafted edge.
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Fit Property.
Fit Property needed a refined yet distinctive brand to break away from the competition. The result? A sleek, smart logo—featured in Taschen’s Logo Design 3.
Skills.
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Brand identity creation.
Logos, colour palettes, and typography.
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Brand guidelines.
Documenting usage rules for consistent visual storytelling.
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Market & audience research.
Understanding target demographics to influence design choices.
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Visual hierarchy & composition.
Arranging elements for clarity and impact.
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Brand voice & messaging.
Collaborating on tone and positioning (when applicable).
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Logo refresh & iteration.
Updating or evolving existing brand assets.
FAQs.
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Why is brand design important for my business?
Strong branding establishes credibility, makes you memorable, and sets you apart from competitors. It communicates your values and personality at a glance.
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What elements of branding do you handle?
I can create or refine your logo, colour palette, typography, and overall visual style. This includes developing style guides to ensure consistent use across all platforms.
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Will my existing brand assets be considered in a redesign?
Of course. If you already have a logo, colours, or any other assets that are integral to your brand, I’ll incorporate them or refresh them in a way that aligns with your updated vision.
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Can you help define my brand’s tone and messaging?
While I focus primarily on the visual side, I’m happy to collaborate with copywriters or branding experts to help you align your voice with your new brand look.
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Do you provide brand guidelines or style sheets?
Yes. I typically deliver a brand style guide containing colours, typography rules, logo usage, and any additional visual elements so you can keep your brand consistent.
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Can I expand or modify the brand design later if my business grows?
Absolutely. A solid brand identity is designed to be scalable and adaptable. I’ll provide the foundational elements so you can evolve your brand as your business changes over time.
Happy clients.
Ready to shape a brand that leaves a lasting impression?
From forging a distinctive visual identity to cultivating consistent brand expressions, thoughtful design sets you apart.
Let’s set up a call to see how we can collaborate to craft a cohesive experience that captivates your audience.