eCommerce design.

Below, you’ll find my eCommerce design work; each project balancing branding with usability and making it easier for customers to find what they need and check out without friction.

Feel free to explore these examples and see how I’ve approached different eCommerce challenges and if you’re working on a new store or refining an existing one, let’s talk - I’m always happy to help.

Skills.

  • Ecommerce UX/UI.

    Optimising product pages, checkout flows, and cart design.

  • Conversion-focused layouts.

    Strategic calls to action to boost sales.

  • Platform familiarity.

    Experience with Shopify, Magento and other industry standard apps.

  • Product information architecture.

    Categorising and displaying products effectively.

  • Payment & shipping integrations.

    Designing around secure, user-friendly checkouts.

  • Analytics & A/B testing.

    Using data to refine design elements and improve conversions.

FAQs.

  • A well-crafted eCommerce site focuses on a seamless user journey, guiding visitors from browsing to checkout with minimal friction. Good design enhances trust and credibility, ultimately boosting conversion rates and sales.

  • I primarily design for popular platforms like Shopify, Magento and Craft Commerce, or custom-built solutions. The choice depends on your business needs, product range, and scalability goals.

  • Absolutely. Responsive design is non-negotiable. I ensure your store looks great and functions smoothly on all devices, giving every customer a consistent experience.

  • Yes. By simplifying forms, reducing steps, and minimising distractions, I tailor your checkout process to reduce cart abandonment and enhance user satisfaction.

  • I use consistent colours, typography, and visual elements aligned with your brand identity across every page—from product listings to checkout—so your store feels cohesive and professional.

  • Certainly. I provide organised design files and style guides, making it easy for you or a developer to tweak elements as your catalogue, branding, or marketing strategies evolve.

Happy clients.

  • Christopher quickly understood what was needed, worked smoothly with our team, and was proactive. His knowledge, flexibility and collaborative approach made him a real asset to the project.

    Kate Prowse, Account Director

    Kate Prowse, Account Director
    mReaction

  • Christopher is a master at turning chaos into clarity. Whether working with fragmented design systems or complex UI challenges, he has an extraordinary ability to transform the disjointed into something truly exceptional.

    Jamie Huskisson, CEO & Founder

    Jamie Huskisson, CEO & Founder
    JH

  • It's rare to find strategic thinking designers that also have the ability to create awesome designs. Chris' attention to detail is off the chart, allowing him to make even the simplest designs look beautiful.

    Helen Lawton, Marketing Director

    Helen Lawton, Marketing Director
    Nimbus

  • Chris had a wealth of expertise and knowledge and I had full confidence that he would be able to meet and exceed all of the project's various requirements. I'm so pleased with the final result, not only in the visual appearance, but in its back-end functionality as well.

    Michael Musser, Owner

    Michael Musser, Owner
    Anticipate Invitations

  • Always a pleasure working with Chris, he has a real eye for the latest design. Would definitely recommend and I intend to use him again for my next project.

    Tim Brealey, Co-Founder

    Tim Brealey, Co-Founder
    20i

Ready to craft an eCommerce experience that stands out?

From intuitive product pages to streamlined checkouts, thoughtful design boosts both user satisfaction and sales. 

If you’re looking to elevate your eCommerce experience, get in touch and let’s chat about what you have in mind.